social marketing! marketing with social media
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social marketing! marketing with social media
Social Marketing: Meaning,
Applications and
Advantages of Social Marketing!
Meaning: what social media marketing
Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for social good. For example, this may include asking people not to smoke in public areas, asking them to use seat belts or prompting to make them follow speed limits.
The primary aim of social marketing is ‘social good’, whereas in commercial marketing the aim is primarily ‘financial’. This does not mean that commercial marketers cannot contribute to the achievement of social good.
Applications of Social Marketing: marketing for social media strategies
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1. Health promotion campaigns in India, especially in Kerala and AIDS awareness programs are largely using social marketing, and social workers are largely working for it. Most of the social workers are professionally trained for this particular task.
2. Anti-tobacco campaigns.
3. Anti-drug campaigns.
4. Anti-pollution campaigns.
5. Road safety campaigns.
6. Anti-dowry campaigns.
7. Protection of girl child campaign.
8. A campaign against the use of plastic bags.
9. Green marketing campaign.
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Societal Marketing Concept Video and Slideshow
Watch this video explaining marketing concepts and societal marketing concept.
Social marketing applies a customer-oriented approach and uses the concepts and tools used by commercial marketers in pursuit of social goals such as anti-smoking campaigns or fundraising for NGOs.Advantages of Social Marketing:
Social marketing—a new marketing tool—can be a great asset if used properly. The beneficial effects of social marketing for a business can be tremendous, but one must remember that it must be used in the most efficient possible way Social marketing allows businesses and web sites to gain popularity over the Internet by using different types of social media available, such as blogs, video, and photo sharing sites, social networking sites and social bookmarking web sites.
There are six distinct advantages of social marketing that make it a vital tool for any marketing campaign:
1. Promotes the consumption of socially desirable products.
1. Promotes the consumption of socially desirable products.
2. Promotes health consciousness in people and helps them adopt a healthier lifestyle.
3. It helps in green marketing initiatives.
4. It helps to eradicate social evils that affect society and quality of life.
5. Social marketing is one of the cheapest ways of marketing.
6. One of the best advantages of social marketing is that anyone can take advantage of it, even from their own home.
History of Societal Marketing Concept
In the 1960s and 70’s the unethical practices of many companies became public. The concept of Social Marketing surfaced in 1972; a more socially responsible, moral and ethical model of marketing, countering consumerism. Philip Kotler introduced the concept of social marketing and societal marketing.
The societal marketing concept evolved from older concepts of CSR and sustainable development and implemented by several companies to improve their public image through activities of the customer and social welfare
Objectives of Societal Marketing Concept
- To maintain a long-term relationship with customers.
- To create a better image in the society for the company than it’s competitors.
- To carry out its social responsibilities.
- Developing community awareness towards its brands.
- To carry out its social responsibilities.
- To increase the consumer base and market share.
Importance of Societal Marketing Concept
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Societal Marketing is very important to society, the environment, and businesses. This concept was developed in order to tackle the consumerism and profit only the motive of business.
The societal marketing concept helps to maximize profits for the organization and creates a long-term relationship with customers.
It encourages developing products that benefit society in the long run and satisfies consumers.
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